Directed by Drake Doremus, the film is about someone, Alex, who wakes up as a different person every day. Alex uses his laptop to document the condition and as love strikes with Leah. Campaign launch involved casting audience members to feature in the film before each episode aired over six weeks.

A custom Facebook app was built to handle user auditions from 13 countries that hooked into a robust CMS that managed hundreds of submissions. Worked closely with the casting director and the director to identify UGC to feature in the film and social, leading a team of moderators. Also produced the shoots with selected candidates and coordinated with post to finish each episode.

Episode 1

Cannes Lion / Grand Prix / Branded Content

Cannes Lion / Grand Prix / Cyber

Cannes Lion / Grand Prix / Film

Emmy Award / Outstanding New Approach / Original Daytime Program or Series